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Planning Commission OKs 30-foot-tall shopping center sign

Published: Wednesday, March 14, 2012 at 3:00 p.m.
Last Modified: Wednesday, March 14, 2012 at 3:42 p.m.

Petaluma's Planning Commission has approved a smaller landmark sign for the new East Washington Place shopping center and reduced the size of most other signs developers sought for the Target-anchored center.

Developer Regency Centers had proposed a 60-foot sign as the main locator for the center, which runs along Highway 101 just south of the East Washington Street interchange.

Two members of the commission, Melissa Abercrombie and Alicia Kae Herries, recused themselves from the vote because they had previously protested the development. Commissioner Dennis Elias was absent.

The remaining four commissioners voted unanimously Tuesday night to approve a 30-foot main sign, three 6-foot signs near the entrances and a 7 ½ foot directional sign within the center.

Developers sought six 6-foot signs.

The commission also approved three signs along East Washington, though two were cut from the 15 feet requested to 5 feet. One of those was required to be a sign dedicated to the city's swim center, which faces East Washington.

Regency sought a total of 11 signs, including the 60-foot landmark, which equals the size of the Auto Plaza sign. The commission approved 8 signs in all, with about half the square footage of what Regency sought.

Two commissioners said they felt the center was “over-signed.”

Regency representatives at the meeting didn't protest the changes. The decision could be appealed to the City Council.

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