The Sonoma County Bicycle Coalition, the advocacy group for local cycling issues, this year will add a benefit bike ride to its efforts to raise money to meet its $500,000 budget.
"Doing a fundraiser bike ride makes a lot of sense, we do encourage people to ride bikes," said Sandra Lupien, the bike coalition's outreach director. "It is a departure from our mission, but hopefully it will generate lots of publicity."
The coalition ended the 2012 year with a $50,000 fundraising drive, but was only able to raise $25,000.
Lupien said that it may mean cutting back on the coalition's advocacy efforts and its educational program, which provides safety instruction to cyclists and is mandated by the courts for some juvenile offenders.
"We won't go out of business, however, we may have to scale back our advocacy effort," Lupien said. "Our advocacy program, which is the core of our mission. is the most challenging thing to fund. Having a strong membership and a strong base of donors is important to our success."