It's one of the long-standing conundrums for family doctors: When the exam is over, how do you ensure your patients eat right, get enough exercise and take their medicine?
Local technology entrepreneurs Jock Putney and Jeff Thompson believe they have an answer — a hyperlocal, demographic-specific patient engagement algorithm called WellFX.
That's tech-talk for a social media platform that encourages patients to stay on the right track toward a healthier life. Think Facebook for patients who share the same health condition, whether it's diabetes, obesity or heart disease.
But this is no social network clogged with status updates about cute pets and bad weather. WellFX, a Petaluma-based company, offers an online environment that is chock-full of features, such as video-based exercise programs, virtual patient group visits and patient-specific health information.
The platform allows patients to interact with one another online in a secure environment that complies with privacy rules established under HIPAA, short for the Health Insurance Portability and Accountability Act.