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Petaluma native Kevin Tsujihara named CEO of Warner Bros. studio

Petaluma native Kevin Tsujihara has been named chief executive of the Warner Bros. studio, ending a fiercely fought battle for one of the most powerful jobs in Hollywood.

Tsujihara, 48, will become the first Asian American to run a major Hollywood studio.

When he becomes CEO on March 1, Tsujihara's priority will be determining how Hollywood's largest studio can continue to profit from feature films and TV shows as people increasingly watch their entertainment on tablets, game consoles and even smartphones.

He also must calm a company that has been roiled by a tumultuous two-year corporate runoff between Tsujihara and two rival executives who wanted the job.

"Change can be unnerving, change can be disconcerting," Tsujihara said. "The utmost important thing is to safeguard what is most important and cherished here at Warner Bros.: our management team and our relationships with creative talent."


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