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Retail centers move forward, but at different speeds

While machinery is cranking and dirt flying at the site that once housed Kenilworth Junior High, where the Target-anchored East Washington Place shopping center is expected to open next summer, progress is slower for Petaluma's other big shopping center, Deer Creek Village, which still needs a final approval before it can break ground.

At the Target center site, a sign already announces future tenants: Target, TJ Maxx, Dick's Sporting Goods, Ulta Cosmetics and Sprouts grocery store. Ryan Nickelson, vice president of investments for the developer, Regency Centers, added that they have also signed the following stores: Sift Cupcake & Dessert Bar, Panera Bread, Chipotle, Five Guys Burger and Fries, Subway, and Sport Clips.

Groundbreaking on what will be Petaluma's largest shopping center took place in February, about eight years after the project was originally proposed. Still, a lot of work must be done before buildings start going up. Right now, the developer is making changes to Kenilworth Drive and installing underground utilities.

Wes Barry is the project manager for the site with Midstate Construction, the Petaluma company awarded the contract for much of the work. He said about 25 to 30 people are working on the site each day, and that when the buildings start to go up, probably in October, about 100 people per day will be working on the project.

The city expects to start issuing building permits for the various stores "any day now," said Geoff Bradley, planning director for Petaluma.

"It's progress, it's fun to see," said Onita Pellegrini, who as CEO of the Petaluma Chamber of Commerce has long advocated for the shopping center as a way to bring jobs and tax revenue to town.

East Washington Place will cover about 378,000 square feet at the intersection of East Washington Street and Highway 101.

Target is set to open in July 2013, with other stores following shortly behind, Nickelson said.

Across Highway 101, near Petaluma Valley Hospital, a sign announces that Friedman's Home Improvement will open in the summer of 2013.

That was the opening date developers of the Deer Creek Village shopping center predicted in April, when the City Council certified the second to last major approval for the project — the Environmental Impact Report.


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