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Memorial service for Petaluma rodeo star today

Broc Cresta loved rodeo from an early age. As a youngster, he began practice roping any animal he could find around the family's Sonoma County ranch.

Cresta, a rising team-roping star in the Professional Rodeo Cowboys Association, died Saturday in his living quarters trailer at the Cheyenne Frontier Days Rodeo in Wyoming. A cause hasn't been determined. He was 25.

Services are Friday at 4:30 p.m. at the Wells Fargo Center for the Arts in Santa Rosa.

Born and raised in Sonoma County, Cresta followed in his father, grandfather and uncles' footsteps in his love of rodeo.

"Our first pair of shoes weren't shoes, they were boots," said his older brother, Brent of Santa Rosa. "It was just a way of life. There are people that drive race cars, people who play football. We rode horses and we roped and that's all we ever knew."

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